Phoenicia Perfumes pays homage to the mythical phoenix who rises from the ashes, symbolizing the rebirth and regeneration of the body and spirit. David Falsberg, creator and nose at Phoenicia, is a survivor. David lost his eyesight in 2007 after severe medical trauma caused by Stevens-Johnson syndrome, a life-threatening syndrome that literally causes the skin to burn from the inside out. However, this trauma was a blessing in disguise as he found his sense of smell had turned what David calls, “alpha dog”. He began to explore scents from an enhanced olfactory perspective, experiencing scent as sensory vibrations. After years of recovery and with his eyesight restored, David now uses his newfound gift to create fragrances with no limitations nor boundaries.